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Research papers

Goelette II

Goelette II, which succeeds to Goelette I, is a sales forecasting system for dispatching at the time of each issue MARIE-CLAIRE Group magazines into the distribution network of the "Presse en France". The primary objective of the system is to keep an...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Gilbert Haas, Gilles Santini
November 25, 1987
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Citation

Haas and Santini (1987a, November 25). Goelette II. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/goelette-ii